About
We started as a training company
Not as an agency. BirdMatrix grew out of Adschoolmaster, the training platform Hemant Sharma started in 2016, and was incorporated as an LLP in August 2021 to do the work the training kept generating. The order matters. You cannot learn search by reading about it. You learn it by implementing, watching what happens, and fixing what did not work. That loop is what we were teaching in 2016 and it is still how we run client accounts today.
How we got here
Ten years in search, five as an agency
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2016
Training
Adschoolmaster started as a digital marketing blog and training platform, for people who wanted to learn SEO properly rather than collect certificates. It has more than 7,000 members today.
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2019
Consulting, then doing
Readers kept asking us to run the work rather than explain it. Tattoo Elysium was one of the first. The Google Ads account we built has held above 50 leads a month for years on a budget of ₹15,000, at roughly ₹750 per booking.
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2021
BirdMatrix LLP
Incorporated on 20 August 2021, LLPIN AAY-2584. The client work had outgrown a training brand and needed its own entity. Digital PR joined soon after, because rankings increasingly depend on whether anyone outside search has heard of you.
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2023
Chetna Realtors
A new Gurugram real-estate consultancy came to us with no website and no presence. We built the site, then ran organic and Google Ads from scratch. By month three it was producing 89 lead form submissions a month, blended across both channels.
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2025
Accutive Security
A cybersecurity firm in Southern California came to us with a site slow enough that people were leaving before it finished loading. We rebuilt its performance, and organic leads more than doubled within three months.
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2026
Building the tools
We built Dorqa, a full SEO and AI-visibility platform, and published our first original research on how Google's AI Overviews cite Indian D2C brands.
How we work
Rankings are a means, not the result
Plenty of agencies will send you a report showing positions improving while the business sees nothing. A ranking that brings no traffic, and traffic that brings no enquiries, are both just numbers on a slide.
So we start from what the business needs to happen, work backwards to the searches that produce it, and report against that. If a keyword ranks and nothing follows, we say so rather than putting it in the monthly deck.
We are small on purpose. Eight people means the person who audits your site is the person who does the work, not a name on a pitch deck who hands you to someone junior after the contract signs.
It also means we say no. If what you need is outside what we are good at, we would rather tell you in the first call than learn it on your budget.
Team
Eight people
Hemant Sharma
CEO and CMO. Started Adschoolmaster in 2016 and founded BirdMatrix LLP in 2021. Nearly a decade in SEO, previously at Genpact, IBM and Google.
Nandita Ghoshal
Consulting Partner, Public Relations
Amit Sharma
Strategic Advisor, Go-to-Market
Nidhi
Brand Strategist
Riya Rani
Web Developer, Growth
Purshottam
Operations Head
Toshi Gupta
Digital PR
Vipul Sharma
Graphic Designer
What makes this different
We build the tools and publish the data
Our own platform
Dorqa is a full SEO and AI-visibility platform we built and run.
Original research
100 Indian D2C queries through Google's AI Overview, three draws each, every citation coded. The study.
Still training
Adschoolmaster, our training community, has over 7,000 members.
Come and talk to us
Send us your site and we will come back with a free audit: what is holding it back in search and AI, and what we would do first. Hemant or a senior strategist replies within one business day.