SEO-first digital marketing · Gurugram
We taught SEO before we sold it.
It started in 2016 with Adschoolmaster, a digital marketing blog and training platform. BirdMatrix came five years later. We still run the training, we built our own SEO and AI visibility platform, and we publish original research on how search is changing.
What we do
Search, and everything that feeds it
SEO
Technical foundations, content that earns its rankings, and the links to hold them.
AI Search Optimisation
Getting cited in AI Overviews and chat answers, measured rather than guessed at.
Google Ads
Paid search that carries the pipeline while organic compounds underneath it.
Digital PR
Coverage and mentions that build the authority rankings depend on.
Branding
Identity and positioning, so the demand you create lands somewhere coherent.
Web Design & Development
Sites built to rank and convert, on WordPress, Shopify or static.
Recent work
89 lead form submissions a month by month three Chetna Realtors · New site, organic and Google Ads from scratchA new real estate consultancy in Gurugram with no website and no search presence. We built the site, the organic foundation and the Google Ads account. Gurugram property is one of the most contested search markets in India.
Clients
Twenty businesses. Every site still live.
Built in-house
We built our own SEO platform
Dorqa is a full SEO and AI-visibility platform. Keyword research, rank tracking, competitive analysis, site audits, content tools, and AI visibility measurement. We designed it, built it, and run our client work on it.
Plenty of agencies resell a tool. Very few build one, and building one changes what you know. When a number looks wrong we can go and read the code that produced it.
Look closely at the screenshot and you will see a banner warning that traffic potential is modelled rather than measured, and that the real click count is often a fraction of it.
We wrote that warning into our own product, about our own number, where it costs us something. That is the same instinct behind everything else on this site.
Why us
We build the tools and publish the data
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We built our own SEO platform
Dorqa is a full SEO and AI-visibility platform we built and run. When we tell you what your rankings are doing, we wrote the thing measuring it.
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We publish original research
We ran 100 high-volume Indian D2C shopping queries through Google's AI Overview across three draws, coded every citation, and published the method and the full dataset. Read the study.
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We still run the training
Adschoolmaster, our training community, has over 7,000 members. Explaining SEO to people learning it keeps us honest about what actually works.
Tell us what you are trying to grow
Send us your site and we will come back with a free audit: what is holding it back in search and AI, and what we would do first. Hemant or a senior strategist replies within one business day.